Left-Handed 'Squatch
The goal of this project was to create branding and a signature mark for a fictional microbrewery located in Portland, Oregon. The brand was required to reflect the humor and wit of an older Gen-Z and younger Millennial target audience. Brand names were chosen from a bank of words; one adjective and one noun.
Deliverables included a signature mark, identity system, and packaging design for a 12-oz bottle, as well as a 6-pack carrier.
The System
